Monday, March 24, 2008

Are You Scared Of The Crocodile?

You are thinking...Crocodile???? What I mean is are you scared of rejection? Do you hate cold calling? Are you scared of someone telling you NO on the other end of the line. I was reading an article today about a gentleman that just hated rejection so he sought out a way to grow his business without rejection - at least rejection face to face or during a phone conversation.
Here is what he did:

1) You need some money to spare - This is your business so you need the money for business expenses that will be written off at year end.

2) With the money you need to buy promotional DVD's, tapes, brochures that contain information about the product or business you want to share with others.

3) Do a search on Google or another search engine to find Spam - Free business opportunity lists that contain home addresses.

4) Type a good letter, To Whom It May Concern or Future Business Partner or Nutrition Product User - whatever suits your needs. I would make the letter short and to the point. If it is not short you will lose your reader. Make sure the letter contains your contact information, phone, email, website. Also, make sure to tell the person to get back to you within a certain time period after they have reviewed the information you have sent to them. You should also give step by step instructions of how to place their order on your website. Make it as easy as possible for them. DO NOT FORGET TO include one of the promotional DVD's, tapes or brochures in the mailing.

5) Take action - send out at least 100 packages per day for two weeks and then see what happens. You should start to see some results within a few days.

This form of advertising is for the person that has some money to spare, time on their hands to send out all the mailings, and the person that is scared to hear a voice on the other end of the phone saying NO. It is also a great avenue for the stay-at-home mom that has kids running around all day and cannot get a minute to talk on the phone without being interrupted. The mailings can be filled in the evening once the kids get to bed and you are watching television.

I feel it is always better to build a relationship with your potential customer or marketing representative. For this reason I feel it is very important to be able to track those that go directly to your site and place an order and then YOU MUST pick up the phone and call them or email them. Your reorder rate will be much higher if you have some sort relationship.

Well, this is the answer to the best non face to face rejection free cold calling!


Johnny said...

It is not that I am afraid of rejection. I have done cold calling on numerous occassions, have read several books on the subject and have had tons of sales training. What my problem is, is that I take the rejection personal.

I know it is not, it's just business, but I can't help it.

I know that it is a tried true method, but it just seems like it is such a waist of time.


Jeanne May said...

Hi Shelley...

have just listened to your interview with Wendy Wallace (I'm in her course and loving it!). It was really good hearing your comments about developing your business and the importance of relationships.

In terms of the article, for me I would prefer to post comments on blogs and message boards before sending out sales letters to people I don't know. It's important to build relationships with people without the underlying hard sell.

I love what you do! And I will definitely visit again!

Best wishes

Mary Leedy, SBC Coach said...

Yes! I totally agree because that's exactly why I love sending out postcards. I'm in the process of "fine-tuning" a postcard a marketing expert helped me out with. I can't wait to let my campaign rip!! LOL I am that Mom that has little kids running around making my phone time limited and soooo not an atmosphere for cold calling and sometimes not even for personal calls.

I do like the DVD idea though, I'll have to try to think of something I can do for that, either a company DVD or one with myself on it explaining the business. I think the dual sided - DVD version on one side and CD version on the other side would add a nice twist on getting the word out to people. :-)

Thank you for a very informative blog to read, yes I read the whole thing.


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